Aug 
31
 – 
Sep 
1
Thread World Tour Melbourne

12pm

Schedule item

In-Person

Check in with the event organizers and join others for networking and light refreshments.

Virtual

We offer a unique hybrid networking opportunity, so no matter if you join us remotely or in-person, everyone has the chance to meet anyone else who participates in a workshop.

Hybrid Format

This year, the Hybrid Design Workshop is going hybrid itself! Come learn about how to efficiently host a low-cost, low-lift hybrid design event.

Schedule item

In-Person

Check in with the event organizers and join others for networking and light refreshments.

Virtual

We offer a unique hybrid networking opportunity, so no matter if you join us remotely or in-person, everyone has the chance to meet anyone else who participates in a workshop.

Hybrid Format

This year, the Hybrid Design Workshop is going hybrid itself! Come learn about how to efficiently host a low-cost, low-lift hybrid design event.

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Melbourne 2025

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Venue

Thread's Going Global Again in 2025

Join us as we hit the road on a multi-city tour across the globe, delivering intimate full-day and half-day events that bring the brightest marketing minds in your community together. The Thread World Tour will offer exclusive insights into Attentive’s latest innovations with a first look at transformative technologies powering AI-driven personalisation. You'll hear firsthand how brands are successfully orchestrating cross-channel strategies and discover the latest consumer insights from our 2025 Consumer Survey. Experience live customer conversations, expert analysis, and practical thought leadership designed to help marketers elevate their performance and deepen customer connections.


Each stop will also include ample time for facilitated networking, allowing you to learn from your peers and industry leaders. Meet us in your city to talk about next-level personalisation and performance.

London Exclusives

Agenda

12:00 – 13:30

Arrivals, Check in, Lunch & BFCM Strategy Sessions

In-Person

Check in, mingle, meet our team and partners, and connect with your rep to finalise your BFCM strategy. Light lunch will be provided.

Virtual

13:30 - 13:45

Welcome & Opening Remarks

In-Person


Virtual

13:45 - 14:05

 

Navigating the New Rules of Retention and Loyalty

In-Person

Customer behaviour is shifting fast, and it demands fresh thinking, smarter tools, and innovative tech. Backed by new survey insights, we reveal how the game is changing and what customers are now expecting.

Virtual

14:05 - 14:25

How to Win at Acquisition, Retention, and Global Growth

In-Person

In just one year, ergoPouch has scaled its subscriber base and driven millions in revenue while expanding globally. Join Amanda Benson, CMO of ergoPouch, as she shares how they fuel growth and improve targeting across their key markets.

Virtual

14:25 - 14:45

Networking Break

In-Person


Virtual

14:45 - 15:10

 

BFCM Strategies that Drive Long-Term Growth and Loyalty

In-Person

In this panel discussion, marketing leaders from Designstuff and Craft Club share how they’re gearing up for peak season. From testing bold creative formats that cut through the noise to leveraging AI and advanced segmentation for hyper-relevant messaging, these brands will uncover how they’re driving both immediate sales impact and long-term customer loyalty.

Virtual

15:10 - 15:30

Email Mythbusters: Debunking Deliverability Myths

In-Person

Think you know what drives great email performance? Think again. Join Attentive’s email experts as they unpack the most persistent myths in email marketing and deliverability. Backed by data from over 8 trillion sends and decades of experience, this session tackles the truth behind shared IPs, inbox placement strategies, and how AI is changing the rules.

Virtual

15:30 - 15:50

Networking Break

In-Person


Virtual

15:50 - 16:10

How Honey Birdette Coordinates Email and SMS for Bigger Wins

In-Person

Discover how Honey Birdette unlocked 5x higher engagement by shifting from a broad email strategy to behaviour-based segmentation that drives real revenue. Learn how they pair SMS with email to boost launches and recover abandoned carts, using each channel where it performs best. Leave with a blueprint to scale your own messaging and strategy.

Virtual

16:10 - 16:30

The Power of Connection: Building Effortless Customer Experiences with Attentive & Yotpo

In-Person

True customer engagement happens when every interaction feels personal, timely, and meaningful. But finding the right balance can be difficult when customers are interacting across multiple channels, platforms, and touchpoints. The most successful brands rely on a connected ecosystem of best-in-class solutions that work seamlessly together, creating experiences that feel effortless and truly resonate with every customer. Join Attentive and Yotpo as we explore how leading marketers are harnessing orchestration and amplification together to create seamless journeys, elevate customer voices, and build loyalty that lasts.

Virtual

16:30 - 16:35

Closing Remarks 

In-Person


Virtual

16:35 - 18:30

Happy Hour

In-Person

End the day with cocktails, light bites, and networking. Plus, take home exclusive Thread World Tour merchandise (on us!)

Virtual

Not in London?

Join us at our LA or NYC stops on the Thread World Tour. Click your city below to RSVP!

LOS ANGELES
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NEW YORK
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Shoutout to our partners Yotpo, Lexer, & Search Spring! 

London Exclusives

Shoutout to our partners: 

London Exclusives

Shoutout to our partners

FAQ

Will this be streamed or recorded?

In-Person

Stops on the Thread World Tour will not be streamed. 

Virtual

Who can attend?

In-Person

Access to Thread is limited to brand-side marketers and partner sponsors. Due to limited space, Thread World Tour is an invite-only event for Attentive’s current and prospective users.

Virtual

Will more locations be announced?

In-Person

For now, we’re sticking with NYC, LA, London, and Melbourne.

Virtual

What’s the cost to attend?

In-Person

Thread World Tour is complimentary for invited guests!

Virtual

Have more questions?

In-Person

Email us at events@attentive.com


Virtual

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11 
June
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