The Edit NY @ Chief & Othership

October

2026

9:30am

EDT

7:00 PM

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12:00 pm EST

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Blue Room

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12:00 pm EST

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12:00 pm EST

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12:00 pm EST

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12:00 pm EST

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12:00 pm EST

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Blue Room

12:00 pm EST

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Blue Room

12:00 pm EST

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12:00 pm EST

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Blue Room

BFCM gets noisier every year. The Edit cuts through it.

Join Attentive for an invite-only day designed to help you find clarity and make smarter, faster decisions for the season ahead. Hosted at the Chief Clubhouse, with two guided classes offered at Othership Flatiron — just around the corner.

We'll unpack the latest performance data, explore how leading brands are using AI to plan and prepare, and edit the findings down to the insights and actions that matter most for BFCM. You'll also have the opportunity to compare approaches with fellow marketers and connect with your Attentive team.

You'll have the option to start the day with a guided class at Othership Flatiron — blending sauna, ice baths, and breathwork — or close it out with one. Or skip the classes entirely and spend the time co-working, networking, or booking dedicated 1:1 time with an Attentive expert at Chief.

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Agenda

Day 1

9:00 am EST

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Location

Blue Room

10:30 am EST

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Speaker 1, Speaker 2

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Blue Room

12:00 pm EST

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Speakers

Speaker 1, Speaker 2, Speaker 3, Speaker 4

Location

Blue Room

9:30 am EST

Othership AM Class

Start your day off right! Join us at Othership for a guided class to clarify and energize the mind and body. Please meet at Othership at 9:15am, the class begins promptly at 9:30am and ends at 10:45am

Location

Othership, 23 W 20th St

9:30 am EST

Morning Open Programming

For anyone that does not want to partake in the Othership AM class, you're welcome to join us around the corner at Chief for networking, co-working, and optional CSM strategy sessions until 12pm

Location

Chief, 13 E 19th St

12:00 pm EST

Lunch

Join us for a delicious lunch from 12-1pm at Chief

Location

Chief, 13 E 19th St

1:00 pm EST

Main Content: How Kathy Kuo Home is Approaching BFCM: Inside its AI Strategy with Attentive

Hear from Kathy Kuo Home as they share how they're using AI to shape their approach, results, and lessons learned heading into BFCM.

Speakers

Calvin Claudio, Director of Marketing, Kathy Kuo Home
Jema Birkemeyer, Senior RVP, Strategic Revenue, Attentive

Location

Chief, 13 E 19th St

1:25 pm EST

Main Content: The 2026 State of AI in Retail

In this session, we'll present findings from our latest research surveying 3,000 U.S. consumers on how they use AI to shop — and how you can use these insights to understand AI's impact, seize new opportunities, and get ahead.

Speaker

Trevor Davenport, Director Global Accounts, Attentive

Location

Blue Room

1:45 pm EST

Attentive-led Discussions & Afternoon Open Programming

Join us at Chief for Attentive-led discussions, networking & co-working, and optional CSM strategy sessions until the end of the day. Optional roundtable discussions will kick off at 1:45 PM

Location

Chief, 13 E 19th St

3:30 pm EST

Othership PM Class

Meet us at Othership for an afternoon guided class to clarify and reset the mind and body. If you are not already at Chief, please meet at Othership at 3:15pm. If you are at Chief already, we will walk over at 3:10pm. The class begins promptly at 3:30pm and ends at 4:45pm

Location

Othership, 23 W 20th St

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9:30 am EST

Othership Wave 1

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Speaker 1, Speaker 2, Speaker 3, Speaker 4, Speaker 5

Location

Blue Room

10:30 am EST

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Speaker 1, Speaker 2

Location

Blue Room

12:00 pm EST

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Speakers

Speaker 1, Speaker 2, Speaker 3, Speaker 4

Location

Blue Room

9:00 am EST

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Agenda details and description text goes here. Let your guests know what to expect within this agenda item. Use this space to share an overview of what might happen so your guests can be prepared.

Speakers

Speaker 1, Speaker 2, Speaker 3, Speaker 4, Speaker 5

Location

Blue Room

10:30 am EST

Schedule title goes here

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Speakers

Speaker 1, Speaker 2

Location

Blue Room

Agenda

Day 1

9:00 am EST

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Agenda details and description text goes here. Let your guests know what to expect within this agenda item. Use this space to share an overview of what might happen so your guests can be prepared.

10:30 am EST

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12:00 pm EST

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Day 2

9:00 am EST

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10:30 am EST

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12:00 pm EST

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Day 3

9:00 am EST

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10:30 am EST

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12:00 pm EST

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