The Edit LA @ The Proper in Santa Monica

October

2026

10:00am

PDT

7:00 PM

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This session is going inspire you to be great!

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Blue Room

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12:00 pm EST

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12:00 pm EST

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12:00 pm EST

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Blue Room

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Blue Room

BFCM gets noisier every year. The Edit cuts through it.

Join Attentive for an invite-only day designed to help you find clarity and make smarter, faster decisions for the season ahead. Hosted at The Proper Hotel in Santa Monica.

We'll unpack the latest performance data, explore how leading brands are planning, and edit the findings down to the insights and actions that matter most. You'll also have the opportunity to compare approaches with fellow marketers and connect with your Attentive team.

Event Overview

Location & Date

Friday

January

2028

7:00pm

EST

What to expect

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1:1 Meetings and networking

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Attentive led roundtable discussions

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Personalized gifts from Tiffany & Co.

Othership Wave 1

Meet at Othership for a guided class to clarify and energize the mind and body. Please meet at Othership at 9:15am, the class begins promptly at 9:30am and ends at 10:45am

Location

Othership, 23 W 20th St

Morning Open Programming

For anyone that does not want to partake in the Othership AM class, you're welcome to join us around the corner at Chief for networking, co-working, and optional CSM strategy sessions until 12pm

Location

Chief, 13 E 19th St

Lunch

Join us for lunch from 12-1pm at Chief

Location

Chief, 13 E 19th St

Main Panel Content

Join us for main panel content at Chief until 1:45pm

Location

Chief, 13 E 19th St

Afternoon Open Programming

Join us at Chief for networking, co-working, and optional CSM strategy sessions until the end of the day

Location

Chief, 13 E 19th St

Othership Wave 2

Meet at Othership for a guided class to clarify and energize the mind and body. If you are not already at Chief, please meet at Othership at 3:15pm. If you are at Chief already, we will walk over at 3:10pm. The class begins promptly at 3:30pm and ends at 4:45pm

Location

Othership, 23 W 20th St

Speakers

Speaker Name

Job Title, Company

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Speaker Name

Job Title, Company

Read bio

Speaker Name

Job Title, Company

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Speaker Name

Job Title, Company

Read bio

Agenda

Day 1

9:00 am EST

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Agenda details and description text goes here. Let your guests know what to expect within this agenda item. Use this space to share an overview of what might happen so your guests can be prepared.

Speakers

Speaker 1, Speaker 2, Speaker 3, Speaker 4, Speaker 5

Location

Blue Room

10:30 am EST

Schedule title goes here

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Speakers

Speaker 1, Speaker 2

Location

Blue Room

12:00 pm EST

Schedule title goes here

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Speakers

Speaker 1, Speaker 2, Speaker 3, Speaker 4

Location

Blue Room

9:30 am EST

Othership Wave 1

Agenda details and description text goes here. Let your guests know what to expect within this agenda item. Use this space to share an overview of what might happen so your guests can be prepared.

Speakers

Speaker 1, Speaker 2, Speaker 3, Speaker 4, Speaker 5

Location

Blue Room

10:30 am EST

Schedule title goes here

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Speakers

Speaker 1, Speaker 2

Location

Blue Room

12:00 pm EST

Schedule title goes here

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Speakers

Speaker 1, Speaker 2, Speaker 3, Speaker 4

Location

Blue Room

9:00 am EST

Schedule title goes here

Agenda details and description text goes here. Let your guests know what to expect within this agenda item. Use this space to share an overview of what might happen so your guests can be prepared.

Speakers

Speaker 1, Speaker 2, Speaker 3, Speaker 4, Speaker 5

Location

Blue Room

10:30 am EST

Schedule title goes here

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

Speakers

Speaker 1, Speaker 2

Location

Blue Room

Agenda

Day 1

9:00 am EST

Schedule title goes here

Agenda details and description text goes here. Let your guests know what to expect within this agenda item. Use this space to share an overview of what might happen so your guests can be prepared.

10:30 am EST

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12:00 pm EST

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Day 2

9:00 am EST

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Agenda details and description text goes here. Let your guests know what to expect within this agenda item. Use this space to share an overview of what might happen so your guests can be prepared.

10:30 am EST

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12:00 pm EST

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Day 3

9:00 am EST

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10:30 am EST

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12:00 pm EST

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