Check in, mingle, meet our team and partners, and grab the best seat.

Some of the best conversations happen off the main stage. Break into small groups and choose two roundtables to dig into alongside your peers. Topics include:

Macroeconomic instability: navigating uncertainty while protecting the brand

As inflation, shifting consumer sentiment, and unpredictable demand reshape retail, CMOs are being asked to protect margins while continuing to grow the brand—often with less budget and less lead time.

The omnichannel imperative: building one customer experience, not many channels

The modern retail customer doesn't think in channels—they think in moments. For CMOs, the challenge is bringing together in-store behavior, digital signals, loyalty data, and marketing touchpoints into one cohesive experience without technology or team  structure getting in the way. 

Talent, culture and change: leading a marketing org through ongoing evolution   

Digital transformation isn't a project with an end date. For marketing leaders, it’s an ongoing shift in how teams are structured, which skills matter most, and how to retain the people who can drive today’s work while building for what’s next. 

Personalization and journey orchestration: moving from parallel channels to a coordinated journey

Cart and browser abandonment are table stakes, but the bigger revenue opportunity comes from how SMS and email are sequenced together within a single journey—not from sending them independently. Directors running coordinated omnichannel flows are seeing conversion rates that single-channel programs can't match.

Deliverability, list health, and engagement quality: growing a list that actually wants to hear from you

Deliverability isn't a one-time setup. It's an ongoing discipline. Directors managing high-volume programs are moving away from "blast and hope" and toward more thoughtful warm-ups, engagement-based send windows, and proactive list hygiene that protect sender reputation year-round, not just around BFCM.

Data Enrichment, API integration, and real-time triggering: getting the right data to the right trigger at the right moment

The gap between average programs and best-in-class results often comes down to data infrastructure—specifically, the ability to pass real-time behavioral events into the journey builder and act on them within seconds. Directors pushing this work are often the bridge between marketing and engineering, and the conversations can get technical fast.

Connecting the dots: data, inventory, and proving marketing’s impact 

Directors are navigating three converging pressures at once: breaking down the data silos that prevent a unified customer view, building supply chains that can respond more quickly to demand signals, and replacing legacy measurement models with experimentation frameworks that better prove marketing's incremental value as cookie-based tracking fades out. These aren't separate problems. How well you solve one directly affects how well you can solve the others.

The 5-star strategy: turning customer reviews into your best marketing asset

Reviews can fuel your entire marketing engine. Learn how to use SMS and email to collect more high-quality content, identify your most engaged customers, and turn real reviews into campaigns that perform.

Keep roundtable discussions going, catch up on work, or meet someone new over lunch.

Search and discovery are being fundamentally reshaped. As AI, new interfaces, and shifting consumer behavior fragment consumer attention, brands can no longer rely on being found. They have to break through. Attentive CEO Amit Jhawar discusses why this moment makes customer connection more important than ever and how personalized, relevant marketing is becoming the new competitive advantage.

Today's path to purchase is shorter than ever, which means the brands succeeding aren't just marketing to customers—they're building with them. In this session, PacSun CEO Brie Olson shares how a Gen Z-first, culture-led strategy reshaped the business from the inside out. You'll hear how real-time customer insight boosted growth without losing brand authenticity in the process.

The way customers discover products is changing fast—and for brand leaders, that raises a real strategic question: where do you actually invest? Marketplaces or owned channels? Platform reach or first-party data advantage? This panel brings together senior leaders across retail, platforms, and technology to share how they're navigating these tradeoffs and what they're prioritizing right now to stay ahead.

As expectations for personalization continue to rise, enterprise brands are being challenged to deliver more coordinated, relevant customer experiences across channels and business units. In this session, Catalyst Brands will share how it transformed its approach to customer engagement across a multi-brand portfolio, improving execution, visibility, and performance across SMS, email, and push. Attendees will hear what it takes to modernize legacy systems, align teams across brands, and build a more connected customer foundation that supports scalable personalization and measurable business impact.

AI is only as powerful as the data behind it. In this session, Snowflake explores how modern data infrastructure makes real-time decisioning and personalization possible—and what it takes to build a unified customer view that actually holds up in an AI-first world. Walk away with a clearer picture of how leading brands are connecting data across systems to drive measurable, lasting growth.

The future of commerce runs on personalized, direct customer relationships—and the platforms powering them need to keep up. In this session, Attentive leaders share our vision for what's next: AI that doesn't just support campaigns but drives them, identity that powers every interaction, and channels that work together instead of in parallel. We'll walk through what we're building, what's already working for leading brands, and why we believe the next era of growth belongs to marketers who can act on customer signals in real time.

This panel will explore how Hello Adorn defines and builds retention through an integrated engine of loyalty, membership, and an app-first strategy powered by Tapcart. We’ll break down how they differentiate and orchestrate Email, SMS, and Push -- using real campaign examples and personalization tactics -- to turn first-time buyers into high-value, long-term customers while shaping the future of their Retention strategy.

The mobile inbox is evolving from one-way messaging to rich, conversational experiences that feel less like marketing and more like dialogue. With RCS, AI, and shifting platform dynamics reshaping what's possible, brands have a real opportunity to rethink engagement on their most personal channel. This session explores what's changing, what's working today, and how to prepare for the next generation of mobile commerce.

The shift to AI-driven, personalized commerce is already underway—the question is how to move with intention. In this closing session, we distill the day into clear takeaways: the structural shifts reshaping the industry, the investments worth making now, and what to leave behind as you turn today's conversations into action over the next year.

End the day with networking, cocktails, bites, and some fun entertainment.